The official university chapel calendar suffered from student disinterest and rarely appeared on dorm room walls.

Switching from an oversized poster to a page-per-month format allowed the calendar to articulate more information in a smaller footprint. The added space for holidays and special events won the calendar a role in student life.

The bold style and color ignored the traditional mug shots of speakers and was broadly accepted by the student body as “cool enough to hang on their wall.”