The Think PuRple campaign was developed by Biola University's Office of Media Relations to raise awareness of their services. They selected the color purple to distinguish their communications from other on-campus advertising.

To support their core message of “Think PuRple, Think Public Relations”, a logo, letterhead, flyers, stickers, coupons and survey were designed to invite timid faculty to one-on-one conversations over coffee for a low-key introduction to the world of media relations.

Biola University's Office of Media Relations was established to leverage the university's faculty expertise in the ongoing effort to promote awareness of the university brand.