Focused on everyday people with conflicting beliefs and values, the advertising campaign aggressively positioned Talbot as contemporary and relevant in contrast with its traditional, dry and stuffy competition.

The audience responded strongly to the campaign, contacting the university not only for admissions information, but also in search of answers to the difficult questions posed in each advertisment.

Biola University's Talbot School of Theology trains post-graduate and doctoral students for the challenges of ministry in postmodern culture.