Oklahoma CEEP

OG&E Energy Corp

OG&E Energy Corp is an energy utility serving customers in Oklahoma and Arkansas that offers multiple energy efficiency programs.

Over Winter 2016, CLEAResult was asked to develop a single page within the client’s site to promote a variety of energy saving solutions to a broad range of commercial customers. In order to deliver all the content without presenting a wall of text, we extended the client’s site with a new UI component that presented only relevant content to each customer and transformed a series of conditional form fields into a engaging interaction.

The approach generated higher-quality leads and we were asked to adapt the solution for OG&E customers in Arkansas.

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My Responsibilities

  • Information architecture
  • Interaction design
  • Visual design (collaboration)
  • Technical direction

Samples

Initial user flow diagram.
Flow diagram
Segmentation widget wireframe for small-screen contexts.
Segmentation widget wireframe (small-screen context)
Segmentation widget wireframe for large-screen contexts.
Segmentation widget wireframe (large-screen context)
Landing page on a small-screen device.
Landing page (narrow-screen device)
Landing page on a large-screen device.
Landing page (wide-screen device)
“Select Measure” form step, on a small-screen device.
“Select Measure” step
“Select Measure” form step, on a large-screen device.
“Select Measure” step
“Select Amount” form step, on a small-screen device.
“Select Amount” step
“Select Amount” form step, on a small-screen device.
“Select Amount” step
“Small Business Direct Install” outcome view, on a small-screen device.
“Small Business Direct Install” content and lead form
“Small Business Direct Install” outcome view, on a large-screen device.
“Small Business Direct Install” content and lead form