Entergy Solutions
Entergy Texas
Entergy Solutions is an energy efficiency program offered by Entergy Texas to their customers in Houston and surrounding areas of Southeast Texas.
In 2016, CLEAResult had the opportunity to redesign the site to align with changes to the client’s brand identity and the program offerings. The existing site unnecessarily segmented audiences by business type and repeated content. We simplified the site structure and contents, created a new visual design and clarified the call-to-action.
The client and program stakeholders were enthusiastic about the improved experience and confident using the site to engage their audiences.
My Responsibilities
- Usability Engineering
- Information Architecture
- Content Strategy
- Content Management
- Interaction design
- Front-end Development