Efficiency United

Michigan Public Service Commission

Efficiency United is an energy efficiency program offered by a collective of sixteen energy providers in Michigan. The site promotes energy saving solutions to residential and commercial customers, offers rebates on qualifying products, and supports participating trade allies.

In 2017, we were tasked to realign the site with a new identity design, improve the organization of information, and resolve friction in the content workflow. Our solution reoriented the site structure and content model, updated the visual and interaction design, and introduced a flat-file CMS.

Re-launched in January 2018, the site helps position Efficiency United to build on nearly a decade of energy-saving success.

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My Responsibilities

  • Information architecture
  • Content modeling
  • Content management
  • Interaction design
  • Front-end development (small-screen)

Samples

“Select Utility” page.
“Select Utility” page
“Home” page on a small-screen device.
Home page
Primary navigation, with “Residential” section expanded, on a small-screen device.
Primary navigation
“Residential” landing page, on a small-screen device.
Residential landing page
The “Space Heating and Cooling” cateogry page on a small-screen device.
Product category
The “Clothes Washer” measure page on a small-screen device.
Product details